Insights
Perspectives
Writing on the questions behind important decisions — brief, practical and free of consulting language.
Perspective 4 min read
A Different Angle
Most strategic disagreements are not about facts. They are about the angle from which the facts are being read.
Impact 5 min read
From Insight to Impact
An insight that does not change a decision is an observation. The distance between the two is where advisory work earns its value.
Decisions 3 min read
What Changes the Decision?
A useful discipline before any analysis begins: name the thing that would genuinely change the answer.